Not all breast cancer is the same
Breast cancer is one of the most commonly diagnosed cancers in the UK*. Many women know what signs and symptoms to look out for and regularly self-examine as recommended but many feel in the dark about breast cancer treatments.
We’re working in partnership with The Pink Ribbon Foundation and have conducted research which has found that over half of women feel in the dark about breast cancer treatments (58%).
Our survey of over 2000 women also found more than one in 10 women believe all breast cancer is the same and one in six believe all breast cancer is treated the same way, too. Not knowing that there are numerous types of breast cancer and many different treatment options would dissuade three in 10 women from reporting possible signs and symptoms to a medical professional, with a fifth being reluctant even to attend screening. This lack of awareness makes the prospect of receiving a diagnosis even more frightening and can lead to heightened feelings of anxiety, as well as a delay in seeking help.
In fact, having a greater knowledge of treatment options would make nearly two fifths (38%) feel more confident to seek an earlier diagnosis and over two thirds of women want to know more about different treatment options.
Prof PG Roy, Consultant Oncoplastic Breast Surgeon at GenesisCare says “We know that cancer is a difficult topic and one that people often don’t want to think about in detail. However, taking time to understand the different treatment options available to you, should you be diagnosed, can give you a greater sense of control. The innovations we’ve witnessed over the past years for the treatment of breast cancer means women can receive far more tailored and personalised treatment plans than ever before.”
*Breast Cancer UK